Social Media Marketing for Luxe Realty Group

Overview:
Developed and executed a range of visually engaging, brand-aligned social media graphics and video content to support the Luxe Realty Group agents' presence across Instagram and Facebook. Content was designed to educate, promote listings, and build community engagement—ultimately driving traffic, leads, and brand awareness.

Content Types Included:

Property spotlights (Just Listed, Open House, Sold)

“Did You Know?” real estate tips

Market trend snapshots and local updates

Client testimonials and success stories

Behind-the-scenes content and team highlights

Video walk-through teasers and Instagram Reels

Key Contributions:

Maintained a consistent brand aesthetic while tailoring content to platform best practices.

Created static graphics, short-form video content, and animated stories using Canva Pro and Adobe tools.

Optimized content for reach and engagement by analyzing performance metrics and audience behavior.

Implemented hashtag strategy, scheduling calendar, and performance tracking system.

Impact:

Grew Instagram engagement by 84% over 3 months

Increased listing views and inquiry clicks through CTA-driven posts

Helped drive consistent social leads to CRM via link-in-bio tools and targeted promotions

Strengthened the brand’s online voice and built community trust