Home Seller Guide - Luxe Realty Group

Overview:
Developed a comprehensive, 34-page digital and print-ready guide designed to educate and empower homeowners preparing to sell their property. The guide served as a branded, value-driven resource for agents to share with prospects—positioning the brokerage as professional, knowledgeable, and service-focused.

Key Features of the Guide:

Step-by-step breakdown of the home-selling process

Market prep checklist and timeline

Home staging and photography tips

Pricing strategy insights and common seller FAQs

What to expect during showings, offers, and negotiations

Overview of agent services and success stories

Integrated branding, agent contact info, and calls-to-action

Key Contributions:

Wrote and organized content with a customer-first approach, balancing education with lead conversion tactics

Designed a visually engaging layout using branded fonts, colors, icons, and infographics

Made the guide interactive with clickable sections for digital sharing (PDF/web format)

Collaborated with the sales team to ensure alignment with their messaging and process

Impact:

Used by agents as a lead nurturing tool during listing consultations

Helped establish credibility and trust with prospective sellers

Reduced onboarding time by giving clients clarity before listing

Contributed to stronger seller engagement and increased lead-to-client conversion rates